Job Description

Job Title: Brand Manager

Location: Cape Coral Chrysler Dodge Jeep Ram

Reports To: General Manager & Chief Marketing Officer

Position Overview:

Cape Coral CDJR is looking for a dynamic and creative Social Media & Brand Manager to lead our online presence and strengthen our community ties through digital content and public events. You will manage our social media platforms, create engaging content, and act as our in-person brand ambassador at dealership and community events. If you're creative, love content creation, and enjoy being involved in your local community, this role is for you.

Key Responsibilities:

Digital & Content Creation:

• Develop and manage content across TikTok, Instagram, Facebook, and YouTube
• Plan and post regular photo/video content, Reels, and Stories
• Highlight vehicles, customers, promotions, team culture, and events
• Edit short-form videos using tools like CapCut, InShot, etc.
• Maintain a consistent and engaging brand voice

Public Relations & Events:

• Schedule, organize, and host public-facing events such as car shows, fundraisers, and holiday celebrations
• Represent the dealership at community events and networking functions
• Coordinate with local businesses, charities, and influencers
• Be the on-camera or in-person spokesperson when needed

Strategy & Reporting:

• Create monthly content calendars and event plans
• Track engagement, reach, and growth across all platforms
• Analyze data and optimize strategy for continued improvement
• Provide weekly updates to the General Manager

Required Skills and Qualifications:

• Proven experience managing brand social media accounts
• Strong video creation and editing skills
• Creative thinker with a strong sense of storytelling and brand building
• Comfortable on camera and in public speaking environments
• Organized, self-motivated, and community-oriented
• Preferred: Basic design/photo editing skills and experience with paid ads

Schedule:

Full-time, with some evenings/weekends required for events and on-location content

Compensation:

• $36,000–$60,000 annually (depending on experience)
• Full-time position with benefits and growth potential

How to Apply:

Submit your resume, a portfolio with 3–5 social media samples (videos/posts), and answers to the following questions:

1. What platforms are you strongest on and why?
2. Describe your process for creating a viral video.
3. What kind of public event would you host to promote Cape Coral CDJR?

• We're excited to find someone who’s not just behind the camera — but leading the brand.

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