Job Description

At Daniel Defense, Only the Best Build the Best…

Daniel Defense engineers and manufactures the world’s finest weapon systems and accessories. We are a faith based organization, intensely focused on providing top quality small arms solutions to our military and law enforcement communities as well as to civilians seeking premium rifles for home defense, hunting, and sport shooting.

As the Brand Manager , you will be responsible for developing and executing marketing strategies to strengthen our brand presence and market share in the industry. You will work closely with cross-functional teams to develop compelling brand campaigns, manage product launches, and enhance customer engagement. This role requires a strategic thinker with a strong creative vision and a deep understanding of the firearms market.

Essential Functions:

• Responsible for demonstrating commitment to and leadership of environmental health and safety principles, policies and procedures.
• Develop and implement comprehensive brand strategies to increase brand awareness and equity in the firearms industry.
• Collaborate with product development teams to ensure alignment of brand strategies with product offerings.
• Conduct market research and analyze consumer insights to identify market trends and opportunities.
• Plan and execute integrated marketing campaigns across various channels (digital, print, social media, events, etc.).
• Manage the creative development of marketing materials, including advertising, product packaging, and promotional content.
• Monitor and evaluate the performance of marketing campaigns and initiatives, providing insights and recommendations for optimization.
• Build strong relationships with key stakeholders, including retailers, distributors, and industry partners.
• Stay updated on industry trends, competitive landscape, and regulatory developments affecting the firearms market.
• Ensure brand consistency across all touchpoints and communication channels.
• Provides support, training and development to team members that continuously improves Safety, 6S, Quality, Delivery and Productivity.
• Expected to be a contributor to the company standards on high integrity, safety, fair and equitable treatment while creating a positive work environment.

• Other responsibilities as deemed appropriate or necessary by leadership.

Knowledge, Skills, and Abilities:

• Bachelor's degree in Marketing, Business Administration, or a related field and 5+ years of experience in brand management, marketing, or product marketing within the firearms or related industry and/or equivalent combinations of education and experience sufficient to carry out the duties of this role.
• Previous experience in team management and leadership.
• Strong understanding of firearms market dynamics, customer preferences, and industry regulations.
• Excellent strategic thinking and analytical skills, with the ability to translate data into actionable insights.
• Creative mindset with a passion for developing innovative marketing campaigns.
• Proficient in project management and capable of handling multiple projects simultaneously.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Demonstrated leadership capabilities and ability to influence stakeholders at all levels.
• Proficiency in Microsoft Office Suite; experience with marketing analytics tools is a plus.
• Knowledge of firearms safety and regulations is highly desirable.
• Demonstrated ability to recognize and work in accordance with our Permission to Play Values.

Physical Requirements:

• Must be able to lift and carry awkward items weighing up to 50 pounds.
• Requires intermittent standing, walking, sitting and bending throughout the workday.
• Must be able to work in a manufacturing environment, to include working in and around machinery, exposure to noise and chemicals, lights/lasers, etc.
• Must be able to wear appropriate Personal Protection Equipment as required by your position and/or Company policy.

Daniel Defense is an EOE AA M/F/Vet/Disability employer and promotes a "Drug-Free Workplace."

Note: The statements above are intended to describe the general nature and level of work being performed by those assigned to the job. This list is not intended to be an exhaustive list of responsibilities, duties, and skills required of personnel in this job. Responsibilities are subject to change at the discretion of the employer and do not establish a contract of employment – Daniel Defense is an at-will employer.

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