Overview of Position:
The Freelance Copywriter works with the Creative Directors to develop copy that
communicates the brand values and product offerings of UNIQLO and its associated
brands. Projects include campaign concepting and ideation, including overarching
tagline and messaging development, high-level concepts, film ideas and scripts,
activation ideas, product naming, seasonal designer collection statements and product
copy for online and in-store signage, and more. The Copywriter will own the
messaging and work across all product lines and initiatives of the UNIQLO brand,
including designer, museum and athlete collaborations.
Essential Functions:
• Highly-experienced in creating and owning high-level concepts, taglines, and
messaging for campaigns, films, activations, and product
• Ability to write long and short-form copy across a variety of projects within tight
deadlines.
• A skilled and emotionally-intelligent presenter when it comes to management
and stakeholder meetings.
• Is multi-talented across creative ideation to pull swipe and own/create decks as
needed.
• Develops language for product copy of core, key items and seasonal product
that works globally, and that is descriptive and compelling. Writing copy that is
imaginative, emotive, and brings UNIQLO’s simple apparel to life in fresh ways.
• Maintains UNIQLO’s highest standards by developing compelling, engaging
copy in compliance with brand voice and guidelines.
• Continually raises the bar on creativity, and drives the creation of original
concepts that result in effective campaigns.
• Maintains a clear and consistent brand voice.
• Creates, edits and proofreads copy to ensure accurate spelling, grammar,
formatting, clarity and legal compliance.
Qualifications:
• A diverse portfolio that shows a range of work across fashion, sport, and various
consumer goods
• At least 5+ years of copywriting experience in a creative agency or in-house
advertising
• Bachelor's degree preferred in English, journalism, communications, advertising,
or comparable work experience.
• Has a genuine interest and connection to the fashion, design, and art worlds in
NYC and internationally
• Proficiency with Google Slides, Docs, Sheets, etc.
• Strong conceptual skills with knowledge of how copy relates to product, brand,
design, graphics and concept.
• Ability to function within deadlines, while working both independently and as
part of the team, without sacrificing a consistently high level of attention to
detail.
Hourly rate: $65 - $85 per hour
To apply for this position: Apply directly through LinkedIn.
*The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position. As an Equal Opportunity Employer, UNIQLO USA LLC does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state, or local law
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